Use your real business name
Use the name customers see on your signs, website and paperwork. Keep Business Profile names consistent with real-world branding. Put promotions and slogans in the appropriate content fields instead of adding them to the business name.
Give every location clear facts
Maintain one approved list of each location’s address, phone, hours and actual services. Update the website and Business Profiles together. Separate service-specific hours: a repair shop may be open Sunday while its inspection service is unavailable.
Which name belongs on Google Business Profile?
Make the next step easy
Write clear page titles and straightforward service descriptions. Use a consistent visual style, readable mobile text and direct contact links. Test calling and booking on a phone. Remove repeated wording that makes finding an answer harder.
Action checklist
Choose the items you want, or print all.
Sources & further reading
General business education. Follow current agency instructions and review your circumstances with a qualified tax, legal or financial adviser.