Answer actual customer questions
Explain what a service covers, what to bring, where it is available and how to contact you. Add firsthand experience and relevant photos. If AI helps draft the text, have someone who knows the business check every claim before publishing.
Keep your pages eligible
Put important facts in readable text and connect useful pages with internal links. Check crawling, indexing and the generative AI inclusion setting in Search Console. Match structured data to the visible page and keep Business Profile details current.
What is a practical first step for AI search visibility?
Measure and improve
Review Search Console’s generative AI performance report and meaningful customer actions. Improve pages that leave visitors with unanswered questions. Google does not require special AI files or schema; llms.txt does not improve Google Search visibility. Avoid promises of guaranteed ranking or AI inclusion.
Action checklist
Choose the items you want, or print all.
Sources & further reading
- Google Search Central: generative AI optimization guidance ↗
- Google Search Central: AI features and your website ↗
General business education. Follow current agency instructions and review your circumstances with a qualified tax, legal or financial adviser.